Great content starts with asking the right questions.
As an experienced corporate writer, skilled interviewer and former journalist, I quickly get to the heart of a subject, uncover what really matters, and turn complex information and ideas into clear, engaging content.
Whether I'm interviewing business leaders, technical experts, customers or stakeholders – or working with information you already have – I'll help you communicate your story and key messages clearly, professionally and in a way that connects with your audience.
ABOUT
JO-MARIE
BAKER
I was a daily newspaper journalist for almost a decade before launching Tailor-Made Media in 2008. After completing a Postgraduate Diploma in Journalism at the University of Canterbury, I worked as a reporter at the New Zealand Herald and Chief Reporter at the Bay of Plenty Times. That experience honed my writing and news judgement and taught me how to identify strong angles, manage competing priorities, and work quickly and accurately under tight deadlines.
Today, I’m a trusted content partner to businesses, marketing and PR agencies across New Zealand, including some I’ve worked with since Tailor-Made Media first began. I develop a deep understanding of my clients, their people, history and brand. This knowledge helps me spot opportunities and produce content that genuinely sounds like them.
I often become an extension of an existing comms or marketing team, providing an experienced extra pair of hands when workloads increase. Or I can independently manage individual writing projects from initial interview and research through to polished final copy. Whatever the deadline, my clients can rely on me to deliver – accurately, professionally and on time.
Outside work, my other passions include playing and coaching netball, taking on ‘dance mum’ duties for my two teenage girls, and being involved in Tauranga’s musical theatre community. I’m also a committee member of the Tauranga Business Women’s Network, helping create opportunities for local women to connect, build relationships and support one another professionally.
If you’re looking for an experienced writer who can quickly understand your business, ask the right questions and get the job done, get in touch to discuss how I can help.
SERVICES
Customer case studies and testimonials
Thought leadership articles
Client newsletters and EDMs
Industry award submissions
Press releases
Blog articles and LinkedIn content
Marketing collateral
Website content
Health and safety documentation
Executive and leadership profiles
Annual reports
Key messages and corporate documents
Editing and proofreading
Great content relies on more than good writing. It starts with gathering the right information, insights and details, knowing what matters, and understanding how best to communicate it.
My job is to uncover the strongest angles, quotes and stories, make sense of information from multiple sources, and turn it into content that’s accurate, interesting and tailored to your audience. That might mean turning a customer’s experience into a credible story that builds trust in your brand, weaving multiple interviews into a compelling award submission, or turning complex technical information into something clear and easy to understand.
Editing and proofreading are just as important. When a document has been written by multiple people, I can bring consistency to the structure, language and tone, while spotting the errors, repetition and inconsistencies that are easily overlooked.
